And the Winner Is …

With Oscar season upon us, Shoptalk has polled some movie-obsessed creative executives about films that made a lasting impression on their overactive psyches.

Ogilvy & Mather’s Steve Hayden gushes over Blade Runner’s dystopic vision. “You can’t always tell the difference between the humans and the robots,” he says, “yet somehow you end up liking the robots better.” Another fave: Monty Python and the Holy Grail. “In advertising,” he says, “you have to understand the profundity of a line like ‘We’re not quite dead yet.’ ”

Grey’s Dave Tutin chooses A Clockwork Orange, noting a particular affinity for its rogue anti-hero, Alex. “I sympathized with the character who was pure evil because the people manipulating him were worse than he was.” (Also sounds a little like the ad business.)

For Graham Woodall of D’Arcy Masius Benton & Bowles, it’s Orson Welles’ Touch of Evil. “He broke all the cinematic rules. The opening scene is one shot that’s about six minutes long. The characters are brilliant, and so are the twists and turns in the plot.”

Finally, Nina DiSesa of McCann-Erickson says To Kill a Mockingbird “changed the way you felt about people, prejudice and injustice. Also, The Godfather is the best American film ever made. It shows you another side of life that you would never see, and it makes you understand that life.”