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As Lone Star Park in Grand Prairie, Texas, drew closer to its horse racing debut, the track patiently waited out the attention devoted to the nearby and newly built Texas Motor Speedway in Fort Worth.
With Texas’ inaugural NASCAR event completed and the first $250,000 Lone Star Derby set for April 20, the track is not holding back any longer.
A heavy print, outdoor and TV campaign from The Richards Group in Dallas is under way to alert the public that the horses arrive April 17.
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