How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
The man who last year had Chicago Bulls fans wearing horned helmets on behalf of Subway restaurants hopes to capture the attention of Chicago White Sox partisans this year with a new weekend tradition–a human sandwich, soda and bag of chips racing one another across the field.
Jay Moore, promotions director at Hal Riney & Partners/Heartland, lead agency for Subway, convinced the team to allow him to schedule the costume-character races, from center field to home plate, between action in the fifth inning of weekend games beginning April 24.
INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in