Ancier to Program In2TV

NEW YORK Garth Ancier, most recently chairman of the WB Network, is expected to be named head of programming at In2TV, the broadband network partnership between AOL and Warner Bros., Mediaweek has learned from sources familiar with the deal.

In2TV, which launched last March, currently streams full-length episodes of shows from the Warner Bros. library, ranging from older series that have been out of syndication for several years, such as Chico and the Man and Wonder Woman, along with more recent fare like The Jamie Foxx Show.

The network, which reached 1.8 million unique users last May, according to comScore Media Metrix, carries both 30- and 15-second spots from brands such as Intel, Kia, Kraft and Hershey.

On the AOL side, Kevin Conroy, executive vice president, AOL Media Networks, oversees In2TV. At Warner Bros., Eric Frankel, president of domestic cable distribution for Warner Bros, helped orchestrate the deal in 2005.

According to sources, Ancier would work with the Warner Bros. Domestic Television Distribution studio on developing new long-form programming specifically geared for the broadband network. He would also develop shows that could air on In2TV if they are not picked up by any of the broadcast or cable networks for first-run airing.

Ancier could not be reached for comment, and Warner Bros. had no comment. Sources at Warner Bros., however, said no deal has been finalized yet and that “there are a lot of moving parts.” But another source said the deal is all but done.

Ancier was named chairman of the WB in May 2004, where he oversaw all aspects of the network, which was fused with UPN to form the CW Network that launched this year.

During his career, Ancier has served as entertainment president at three different broadcast networks: NBC, Fox and the WB. He was also president of production at Walt Disney Television, chief programming strategist at CNN and TBS Entertainment, and creator and executive producer of the syndicated talk show hosted by Ricki Lake.

Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston handled In2TV’s launch ads themed “Online. Anytime. Always free.”