Ancestry.com Enlists Mullen

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BOSTON Mullen said it has been named lead agency by Ancestry.com, an online family history resource, following a review.

The Interpublic Group shop in Wenham, Mass., will provide creative development, while its MediaHub unit handles planning and buying.

Billings were not disclosed, but sources said the client in Provo, Utah, is planning a $10 million mainstream broadcast and outdoor initiative.

“Our goal is to tap into consumer desires for social networking by transforming Ancestry.com into a community that enables wonderfully rich and interactive family connections,” said Tom Jump, Mullen evp, managing partner.

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