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If there was any doubt that Washington has more influence over the ad industry than ever, just check out Bob Liodice’s opening statement before the Association of National Advertisers' annual policy conference in Washington, D.C.
“If we don’t win in Washington, nothing else matters,” the ANA’s president and CEO said.
The ad industry has a strong case to make in Washington; it does a lot of good, generating $6 trillion of economic activity and 15 percent of employment.
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