Analyzing the Data Behind One of the Best and One of the Worst Super Bowl Ads

The Washington Post was the Big Game’s advertising winner

two images side by side; the image on the right is Andy Warhol eating Burger King; the image on the left is firefighters putting out a fire
The Washington Post's Super Bowl spot received mostly positive responses while Burger King's spot was critiqued. The Washington Post, Burger King

Every year the Super Bowl generates one of the biggest social conversations online as over 100 million people tune in for sports’ biggest night. And it’s no secret that brands want in on the action, with 30-second spots going for over $5 million. Brands plan their year around a Super Bowl commercial and can garner their largest exposure with this opportunity.

@JaneZupan Jane Zupan is the senior director of product marketing at Crimson Hexagon.