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With just 61 days to go before Election Day, Wells Fargo analyst Marci Ryvicker is raising her estimates for political ad spending from $4.9 billion to $5.2 billion. She upped her forecast based on television spending in August, which surged 77 percent on local TV to more than $171 million, compared to July.
Local, network and cable TV are set to bring in $3.37 billion this election, boosting television revenue by more than 23 percent compared to last year.
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