Analyst: Political Advertising to Boost TV Coffers by 23%

New forecast based on spending surge in August

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With just 61 days to go before Election Day, Wells Fargo analyst Marci Ryvicker is raising her estimates for political ad spending from $4.9 billion to $5.2 billion. She upped her forecast based on television spending in August, which surged 77 percent on local TV to more than $171 million, compared to July.

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