Analyst: Political Advertising to Boost TV Coffers by 23%

New forecast based on spending surge in August

With just 61 days to go before Election Day, Wells Fargo analyst Marci Ryvicker is raising her estimates for political ad spending from $4.9 billion to $5.2 billion. She upped her forecast based on television spending in August, which surged 77 percent on local TV to more than $171 million, compared to July.