Anaheim's Other Team Speaks Up

Entering their 10th season in the National Hockey League, the underachieving Anaheim Mighty Ducks have launched a campaign that addresses their evolving relationship with fans.

The campaign—the second for the Mighty Ducks from The Ballpark in Santa Monica, Calif.—introduces the tagline: “A new decade begins.” It features a new logo that uses existing elements, such as the old goalie mask shaped like a duck’s bill, set in front of an “X,” along with the text, “A mighty decade.”