ANA Remains on Guard Against State Taxes

NEW YORK With fiscally strapped states looking to tax advertising to replenish depleted coffers, the Association of National Advertisers is trying to beat back any plan that impacts the industry.

In his address at the ANA’s Television Advertising Forum on Thursday, Dan Jaffe, evp for governmental relations at the association, criticized Connecticut Gov. John Rowland’s plans to tax media services at a rate of 3 percent of income.

“Rowland … has called the creative services tax a ‘nuisance’ and raised questions as to whether it is worth the collection costs,” Jaffe said, noting that the original proposal called for 6 percent tax rate.