The Association of National Advertisers has formed a coalition of CMOs, including top marketers from some of the world’s most influential brands, to address the unique challenges facing marketers during the coronavirus pandemic.
“We’re once again turning our leadership community of CMOs into the force for action that our industry needs now,” said ANA CEO Bob Liodice in a statement announcing the coalition today. The group’s “clear and urgent” mission, he added, is to “help chief marketers shape intelligent practices and provide functional guidance through this unprecedented time.”
The ANA’s Global CMO Leadership Coalition on COVID-19, as the group is called, consists of members of the Global CMO Growth Council, which was also founded by the ANA and works alongside the Cannes Lions International Festival of Creativity (whose 2020 edition has been officially postponed until October).
Those members include marketers such as Anheuser-Busch U.S. CMO Marcel Marcondes, Kimberly-Clark chief growth officer Alison Lewis, LVMH global brand officer Mathilde Delhoume, Cannes Lions International head of creative excellence Fiorenza Plinio, Bank of America CMO Meredith Verdone and Target CMO and evp Rick Gomez.
The goals of the coalition are to help CMOs with decision-making, planning and identifying reliable sources of information during the crisis through resource and experience aggregation and collaboration. It was launched earlier this week with a virtual meeting attended by representatives from China, France, Switzerland, the U.K. and the U.S. Future meetings will be centered on industry-specific or regional needs.
“Our ultimate goal is to work together to leverage the global CMO network we have already established to distribute trusted knowledge to help as many chief marketers as possible,” Liodice said.
The ANA, founded in 1910, has more than 1,600 member companies globally representing more than 20,000 brands.