ANA Aims to Increase Transparency With New Guidelines After Report on ‘Pervasive’ Kickbacks

Some agencies marked up media by 90%

Roughly one month after releasing a 58-page report detailing transparency issues in the advertising industry, the Association of National Advertisers today released a set of media transparency guidelines with support from marketing analytics company Ebiquity and FirmDecisions. 

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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