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One of the ad industry’s best-known trade associations is merging with another: Today, the Association of National Advertisers (ANA) announced their acquisition of the Data & Marketing Association (DMA, previously known as the Direct Marketing Association).
As a part of ANA, DMA will operate as its own division within the company and will be led by DMA’s current CEO, Tom Benton. This new division will work with members of both the ANA and the DMA, sharing a leadership team made up of people from both organizations.
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