An Orchestra Beautifully Channels Brandi Carlile for American Express' Newest Ad

Work from mcgarrybowen is timed to the U.S. Open

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Around this time last year, global sensation Lin-Manuel Miranda took all of us on a journey through his Washington Heights neighborhood. The philosophical ad was a personalized tour of some of the businesses and locations that helped shape the Hamilton creator … and all underwritten by American Express.

Underlying the surface of the work is the idea of “backing” a person, even if they are among one of the world’s most famous. In a new campaign, timed once again to the U.S.

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