An Impromptu Choir Beautifully Champions the Power of Community in Teleflora Ad

Neighbors serenade lonely grandmother with 'Silent Night'

Screenshot from the Teleflora holiday ad
The neighborhood comes together for good. Teleflora

Through the magic of technology, a woman named Carol can hang out with her granddaughter during the coronavirus-ravaged holidays. But it’s a cold substitute for an in-person visit, with the disappointment and melancholy written all over Carol’s face as she signs off FaceTime.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.