An Exclusive Look Behind the Scenes of Comedy Central's Redesign

A new logo, a new typeface, and other minimalist business

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Comedy Central made news seven years ago when it gave the heave-ho to its iconic tower logo, replacing it with something so minimal people wondered if it could possibly be right. That cool planet with the skyscrapers bursting out was suddenly reduced to a simple “c” nesting inside a larger, inverted “C.” Critics called it boring, “not funny” and joked that the old logo had had lipo.

What many of the naysayers failed to grasp was that the new logo was born out of the network’s need to change with the times, and quickly.



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