An Exclusive Look Behind the Scenes of Comedy Central’s Redesign

A new logo, a new typeface, and other minimalist business

Comedy Central made news seven years ago when it gave the heave-ho to its iconic tower logo, replacing it with something so minimal people wondered if it could possibly be right. That cool planet with the skyscrapers bursting out was suddenly reduced to a simple “c” nesting inside a larger, inverted “C.” Critics called it boring, “not funny” and joked that the old logo had had lipo.

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@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.