Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
The irony of being called “expectant parents” is that many actually have little idea what to expect from childbirth.
While they certainly understand the general process and medical procedures involved, one can’t really understand the full experience of birth until you’ve witnessed it first-hand. Given that childbirth is a relatively private moment—at least in terms of the number of people on hand—most people don’t have that experience until it’s time to meet their own newborns.
The uncertainty about the birth experience can create anxiety for expectant moms and dad alike, so one insurer came up with a compelling way to help.
Sweden’s Gjensidige Insurance worked with a hospital to film a childbirth in 360-degree video, creating a VR experience that anyone can watch.