An Entire Birth Was Filmed in VR so Parents-to-Be Could Know What to Expect

Gjensidige Insurance sent headsets to all Swedish maternity clinics

Expectant parents who watched the video said they were touched by the experience. Gjensidige

The irony of being called “expectant parents” is that many actually have little idea what to expect from childbirth.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."