An Alien Falls to Earth in the Spanish Lottery's Lovely 18-Minute Christmas Ad for 2017

Oscar winner Alejandro Amenábar directs 'Danielle'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Blockbuster Christmas ads are mostly a British thing. But Spain has elbowed its way into the fun in recent years, thanks to one advertiser in particular—the Spanish Lottery, which has taken to rolling out long-form ads celebrating the hope and togetherness that its famously communal Christmas lottery represents.

Following the remarkable, award-winning animated story “Justino” in 2015, and last year’s charming “Carmina,” agency Leo Burnett Madrid is going extra long this year, releasing an 18-minute film from Oscar-winning director Alejandro Amenábar that finds its magic in an otherworldly, extraterrestrial theme.

Titled

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in