An Adorable, Shriveled Pair of Smoker's Lungs Live a Comically Miserable Life in FDA's New Ads

FCB targets teens with stop-motion spots

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Little Lungs just can’t breathe easy.

That’s because Little Lungs—the star of FCB New York’s cute stop-motion PSAs for the Food & Drug Administration Center for Tobacco Products—smoked as a teenager and never grew to normal size.

At times, our hero resembles conjoined baked potatoes. In fact, he’s a pair of anthropomorphic lungs with googly eyes.

Hornet’s Peter Sluszka directed five zippy online ads, which show Little Lungs struggling to keep up with his healthy pals. At the close of each commercial, he meets a yucky-comic fate, Celebrity Death Match style.

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