AMV BBDO Keeps $90 Mil. Sainsbury's Business

NEW YORK Omnicom Group’s AMV BBDO has retained U.K. creative duties on Sainsbury’s, besting WPP Group’s JWT, according to The Haystack Group, the London consultancy that managed the review.

Estimated billings are $90 million.

The decision came after the retailer tested creative concepts from the two London finalists [Adweek Online, April 13]. The shops made final presentations to client executives in early April.

AMV BBDO has handled the account for about 20 years. JWT’s pitch team included head of account planning and former Lowe executive Russ Lidstone, who worked on the account of Sainsbury’s rival Tesco at Lowe, sources said.