Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Amtrak on Tuesday, March 10, broke a new Acela Express print and online ad campaign targeting African American and Hispanic consumers.
Meanwhile, the national railroad service on Wednesday, March 11, followed with the launch of a TV branding spot for passenger rail service.
The ethnic effort, “My Track to Success” — via Images USA — features African American and Hispanic business and community leaders, and entrepreneurs, providing testimonials about the experience and benefits of traveling the Northeast corridor via Amtrak’s high-speed Acela train.
Participants providing testimonials in the campaign include Charles Smith, former NBA player and executive director of the National Basketball Retired Players Association; Pamela Galloway-Tabb, vp, Newseum; Sharon Pratt, former Washington mayor and evp, Business Intelligence Systems; Julius Robinson, vp, Marriott International; celebrity photographer Johnny Nunez; sports broadcaster James Brown; Emilio Pardo, chief brand officer, AARP.
“As
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in