AMP to Promote Tech Line to Teens

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BOSTON Seeking to capitalize on the $175 billion that teenagers spent last year, Digital Lifestyles Group next month will introduce hip-e, a line of digital products targeted solely at teens. Last week Alloy’s AMP, a Boston-based promotional shop, was tapped to introduce the new line through a promotional and marketing effort launching in August. The business was won without a review.

“It was very important for us to work with a company that we didn’t have to educate on the teen market,” said Annie Bacon, vice president of marketing at DLG in Austin, Texas.

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