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Boston-based Amp Agency, best known for its racy campaigns touting LifeStyles condoms, has acquired Rock Coast Media, an independent interactive and search marketing shop in Newburyport, Mass.
The deal brings Rock Coast’s 10 employees into the Amp fold as part of the latter’s media services group that focuses on search, public relations and related offerings. That unit will employ 25 staffers with the addition of Rock Coast’s personnel.
Former Rock Coast leaders Stephen Anderson and Josh Pike become svps at Amp.
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