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When almost every car commercial in Super Bowl 54 featured a celebrity saving the day, revisited a classic character or that song that won’t get out of your head, it can be hard for a brand to stand out among its competitors, let alone every other product shilling during the game.
But, according to the online car marketplace CarGurus, Chrissy Teigen and John Legend helped Hyundai’s luxury vehicle brand Genesis earn the most online lift. During the Super Bowl, Genesis received a lift of 3.8%,
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