Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When almost every car commercial in Super Bowl 54 featured a celebrity saving the day, revisited a classic character or that song that won’t get out of your head, it can be hard for a brand to stand out among its competitors, let alone every other product shilling during the game.
But, according to the online car marketplace CarGurus, Chrissy Teigen and John Legend helped Hyundai’s luxury vehicle brand Genesis earn the most online lift. During the Super Bowl, Genesis received a lift of 3.8%,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in