Among Auto Brands, Genesis Saw the Most Lift From the Super Bowl

Hyundai's luxury brand saw a 330% rise in mentions on CarGurus

chrissy teigen and john legend in a car
Chrissy Teigen and John Legend helped spark interest in the Genesis brand. Genesis

When almost every car commercial in Super Bowl 54 featured a celebrity saving the day, revisited a classic character or that song that won’t get out of your head, it can be hard for a brand to stand out among its competitors, let alone every other product shilling during the game.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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