Ammirati & Puris resigns Cadbury’s Schweppes account

NEW YORK-Cadbury Beverages’ Schweppes division is shopping for a new ad agency following its split with Ammirati & Puris.
Martin Puris, Ammirati’s chief executive, on Friday said the recent departures of Ken Romanzi, vp/strategic planning, and John Carson, former Cadbury president, prompted the advertising agency’s resignation.
“Without the (personal) ties, we could resign the business,” he said, noting it was unprofitable.
However, sources said the new Cadbury team running Schweppes was re-evaluating the brand and Ammirati. The team also had recently assigned a new lemonade brand, Oasis, to FCB/Chicago, another Cadbury agency, after it had been first assigned to Ammirati. A Cadbury spokesperson would say only that Ammirati’s move “followed discussions about its relationship with Cadbury.”
Should Ammirati seek a new beverage account, it might look to RC Cola, where former Cadbury exec Carson is now running the business and it is believed to be looking at agencies.
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