Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK-Cadbury Beverages’ Schweppes division is shopping for a new ad agency following its split with Ammirati & Puris.
Martin Puris, Ammirati’s chief executive, on Friday said the recent departures of Ken Romanzi, vp/strategic planning, and John Carson, former Cadbury president, prompted the advertising agency’s resignation.
“Without the (personal) ties, we could resign the business,” he said, noting it was unprofitable.
However, sources said the new Cadbury team running Schweppes was re-evaluating the brand and Ammirati. The team also had recently assigned a new lemonade brand, Oasis, to FCB/Chicago, another Cadbury agency, after it had been first assigned to Ammirati.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in