Amid Global Crisis, Healthcare Giant AmerisourceBergen Rebrands to Reflect ‘Optimism’

Consultancy MetaDesign worked on the unconventional look

AmerisourceBergen distributes 3 million pharmaceuticals. AmerisourceBergen

When it comes to healthcare marketing, most brands have traditionally relied on a more simple strategy that prioritizes professionalism over creativity. But consumers now have a heightened appreciation for the healthcare industry, and in turn, companies are reevaluating old practices and finding new ways to stand out. 

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.