Amid Global Crisis, Healthcare Giant AmerisourceBergen Rebrands to Reflect ‘Optimism’

Consultancy MetaDesign worked on the unconventional look

When it comes to healthcare marketing, most brands have traditionally relied on a more simple strategy that prioritizes professionalism over creativity. But consumers now have a heightened appreciation for the healthcare industry, and in turn, companies are reevaluating old practices and finding new ways to stand out.