Brand Marketing

Amid Disappointing Sales, Bud Light Calls for an Early End to Its Rogen-Schumer Campaign

Brand will focus on Lady Gaga, NFL partnerships

By Erik Oster

October 28, 2016

"The Bud Light Party" has ended a little earlier than expected.

Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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