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"The Bud Light Party" has ended a little earlier than expected.
AB InBev wrapped up its Wieden + Kennedy campaign starring Amy Schumer and Seth Rogen a few weeks ahead of schedule. The news comes on the heels of the company cutting its revenue forecast for the year in response to a disappointing third quarter that saw declines in Bud Light sales.
Instead, the brand will turn its attention to the Bud Light X Lady Gaga Dive Bar Tour and its NFL-focused marketing efforts.
"We recently wrapped the Bud Light Party campaign, [which was always intended to end in the fall], to transition to Bud Light's NFL programming, supported by strong creative execution and significantly increased coverage of our team cans across the U.S.,"