Brand Marketing

Amid Disappointing Sales, Bud Light Calls for an Early End to Its Rogen-Schumer Campaign

Brand will focus on Lady Gaga, NFL partnerships

By Erik Oster

October 28, 2016

"The Bud Light Party" has ended a little earlier than expected.

Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.
Recommended articles
You Might Like

When Did Marketers Stop Trusting Creative to Take the Lead?

By Sarah Ripmaster

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

How the Latest Identity Solutions Stack Up to Consumer Privacy Demands

By Ian Meyers

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}