Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Cronin & Co. seeks to raise doubts among consumers about their current insurance company relationships in a multimedia push for Amica Mutual Insurance.
A 60-second television commercial (which combines two 30-second spots, “Trophy Case” and “Push,” that will also run separately) opens on someone placing an award in a display case. “What does it mean when J.D. Power and Associates ranks you highest in customer satisfaction among national auto insurers six years in a row?” the voiceover asks as additional trophies are jammed onto the shelf which begins to sag in the middle, creak and eventually crack.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in