Amica Adopts Word-of-Mouth Approach

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BOSTON Insurance companies Allstate and State Farm both stress cozy customer relationships. Other players, like Geico, tout lower prices. Now Amica Mutual Insurance is looking to build its niche by showing how its customers talk about it to their friends and family in a new national campaign.

“Amica has been around for a very long time and has been built by referrals,” said Kim Manning, svp/director of strategic planning at Cronin & Co.,

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