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American Express is serving up something a little different with this year’s U.S. Open—a strong social networking component.
AmEx has picked out four up-and-coming players—Sam Querrey, Shahar Pe’er, Caroline Wozniacki and Gal Monfils—to highlight in this year’s ad push. But, unlike in previous years, there will be no print component to the campaign. Instead, much of the focus is on creating interactive experiences with the players which can be spread virally over social networks like Facebook and Twitter.
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