AmEx Unit Taps Pile to Lead $55 Mil. Review

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NEW YORK American Express, which said earlier this month that it is spinning off its Financial Advisors unit, has tapped consultancy Pile and Co. to handle a review for the business.

A Pile official confirmed the review is underway.

AmEx spent $55 million on domestic ads touting that unit in 2004, per Nielsen Monitor-Plus.

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