AmEx Taps MindShare for $375 Mil. Account

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NEW YORK American Express has named incumbent MindShare for media chores on its $375 million-plus ad account, a client representative confirmed on Tuesday.

The win comes after a review in which WPP Group’s MindShare competed against Interpublic Group’s Initiative and Aegis Group’s Carat.

MindShare sister shop Ogilvy & Mather in New York is the lead creative agency on the account.

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