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American Express has launched a site designed to help consumers experience the U.S. Open “up close” when the tennis tournament kicks off next week.
The site, NextContenders.com, allows fans to get a behind-the-scenes look at some of the game’s players, specifically John Isner, Sam Querrey, Caroline Wozniacki and Melanie Oudin. It’s part of a sponsorship deal AmEx has inked with the U.S. Open. (The financial services company is a 17-year sponsor of the event.)
At NextContenders, visitors can watch a video on “what does it take?” to be a rising tennis star, as well as follow tweets and read short posts (written by bloggers) about the players.
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