AmEx Reviews $400 Mil. in Global Media Business

NEW YORK American Express has placed its estimated $400 million global media account in play, a representative for the company confirmed on Tuesday.

WPP Group’s MindShare is the incumbent and is expected to defend, a source said. AmEx declined to comment on contenders. MindShare could not immediately be reached.

The creative portion of the business, which along with media chores has been handled by WPP’s Ogilvy & Mather since 1962, is not affected, the client rep said. MindShare spun out of Ogilvy five years ago.

“This review is an opportunity to ensure that we’re getting the best media resources available,” the rep said. The company expects to make a decision early next year.

The process excludes AmEx’s media duties in the U.K., Japan, and Italy, which are respectively handled by Aegis Group’s Carat, Dentsu and Publicis Groupe’s Zenith Media, the rep said.