Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK OgilvyOne launches a new Ameritrade campaign today that attempts to show the value of real-time information along with flat pricing for independent investors.
The Omaha, Neb.-based brokerage plans to spend $80-120 million on the campaign, an Ameritrade representative said.
One 60- and three 30-second spots humorously demonstrate how the special offers Ameritrade makes available to customers are not easily applied elsewhere. In the first 30-second ad, a chattering man blithely takes the longest taxi ride much to the chagrin of the driver.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in