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R/GA has won lead agency chores on Ameriprise, an assignment that covers traditional advertising and digital chores.
The financial services firm spent $8 million on ads through the first three-quarters of 2009, up from the $2 million it spent in all of ’08, per Nielsen. Those numbers don’t include digital ad spending.
The New York-based shop said it would collaborate with Interpublic Group sibling Initiative on media. R/GA will work on digital planning and buying, with Initiative handling traditional media duties.
Publicis
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