Amerifit Brands Taps KSL for Media

NEW YORK Independent shop KSL Media has been awarded planning and buying duties for Bloomfield, Conn.-based Amerifit Brands, a supplier of natural health products targeted primarily to women, the client has confirmed.

The assignment was made without a review. WPP Group’s MediaCom was the incumbent. The client’s ad budget for 2007 exceeds $10 million.

The campaigns for 2007 will include both media chores and content integration for female audiences, the client said.

“KSL has shown time and time again the ability to put challenger brands into the spotlight in major media. We’re counting on the agency to make our media perform as well as our products,” said Amerifit CEO Cyrill Siewert.

David Sklaver, president of KSL Media here, said, “Natural products are an expanding category, and Amerifit is positioned to play a bigger role. By integrating planning and buying throughout, we can create both advertising and content integration opportunities where Amerifit can have an enhanced presence.”

Amerifit brands, sold in drugstores and other retail outlets, include Estroven, Culturelle and Azo.

KSL has offices in New York and Los Angeles. Other clients include Grey Goose Vodka, Callaway Golf and Borders.