America's 'Most Iconic Barber Shop' Nearly Disappeared Last Year. Now, It's Getting Some Help From Harry's

Free razors and marketing for New York's legendary Astor Hair

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

For three-quarters of a century now, a rite of passage for anyone moving to the Big Apple has been getting a trim at Astor Hair. Since 1947, the sprawling, budget-priced salon in the cellar of 2 Astor Place has scalped everyone from punks to pensioners, students to celebrities.

But legendary status means little when your walk-in business—which is to say, all of your business—disappears during a pandemic. Astor was on the ropes for much of last year, until a group of private investors led by financier and former J.P.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in