Branding

America's 'Most Iconic Barber Shop' Nearly Disappeared Last Year. Now, It's Getting Some Help From Harry's

Free razors and marketing for New York's legendary Astor Hair

harrys-partners-astor-hair-2021 — With virtually no sidewalk presence, Astor Hair is reached via a steep run of steps. An incentive to get customers inside, therefore, was essential.Bill Tompkins/Getty Images

By Robert Klara

March 29, 2021

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For three-quarters of a century now, a rite of passage for anyone moving to the Big Apple has been getting a trim at Astor Hair. Since 1947, the sprawling, budget-priced salon in the cellar of 2 Astor Place has scalped everyone from punks to pensioners, students to celebrities.

Robert Klara

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.

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