Americans Want Brands to Do Their Part Against Coronavirus, Then Advertise

Shoppers are ready to spend once the crisis is over

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Americans are optimistic that their lives will go back to normal (or whatever normalcy will look like post-pandemic) in about seven months, but they’ll be going about their ordinary routines with more caution. It might take a bit longer to forgo “quarantainment” for entertainment such as traveling, or visiting their local eateries and social spots.

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