Americans Love Trail Mix. Can Kar's New Packaging Make Them Buy More of It?

The Detroit snack spruces up for its national ambitions

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

There is no consensus on what the classic American snack happens to be. Potato chips, beef jerky, pretzels—all are contenders. But this much is certain: If you’re going to make a list of classic American snacks, then trail mix should definitely be on it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in