Americans Have Been Slow to Embrace Contactless Payments. Coronavirus Will Change That

Covid-19 has already been a catalyst for U.S. adoption of the technology

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In May 2019, New York’s Metropolitan Transit Authority made the milestone announcement that it was rolling out a contactless payment system, starting with the 4, 5 and 6 subway lines from Grand Central Terminal in Manhattan to the Barclays Center in Brooklyn.

It was seen as a major innovation for the MTA, the first update to its payment system—which, until then, had relied entirely on flimsy MetroCards—in 25 years.

For other major metropolises, moving to contactless was old news.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in