Americans Are Tightwads When It Comes to Green Brands

New survey proves that worry's one thing, spending another

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As any politician will tell you, it’s one thing to get someone to smile and shake your hand and quite another to convince him to pull out his wallet. And as any brand manager will tell you, this maxim also applies to environmental marketing. Lots of consumers say they care about the planet, but try to get them to spend extra on eco-friendly brands.

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