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DALLAS American Airlines will launch an online Family Reunion Sweepstakes Wednesday to mark its 80th anniversary, the company said.
The winner of the contest, which runs through Feb. 28, will receive 10 round-trip tickets at Freeport, Grand Bahama Island, for four days and three nights.
The sweepstakes builds upon American’s “We know why you fly” campaign developed by Interpublic Group’s TM Advertising and launched in the fall of 2004. Hispanic and African-American advertising and promotional initiatives were added in 2005.
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