American Tourister Bags LML&K

WARREN, R.I. – American Tourister here has severed its six-year relationship with Leonard Monahan Lubars & Kelly/Providence and assigned its account to Leo Burnett/Chicago. The loss comes as executives at the Providence agency – who could not be reached for comment last week – continue to search for a new creative director. LML&K has been without a cd since David Lubars left last month to join BBDO/L.A. in a top creative job. LML&K was a casualty of American Tourister’s recent acquisition by Astrum Industries, parent of American Tourister competitor Samsonite Corp., Denver. Barbara Staszak, American Tourister’s manager/marketing communications, confirmed that Bunett had replaced LML&K the business. ‘We felt we would be best served by working with Leo Burnett, which has done so well for Samsonite,’ she said last week.
Copyright Adweek L.P. (1993)