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Details have emerged in American Suzuki Motor Corp.’s search for a new regional agency for its southern and western markets.
Kerry Graeber, associate director of brand marketing and advertising at the Brea, Calif.-based client, said the budget for both regions is $5-10 million annually.
“We’re looking for dealer-focused and heavily retail-focused advertising,” Graeber said. “We’re not looking to change the brand or national advertising.”
Responsibilities would include marketing for both Suzuki motorcycles and all-terrain vehicles.
Currently, Colby Effler & Partners in Santa Monica, Calif.,
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