American Movie Classics Taps 3 Finalists for $10-15 Mil. Account

By Teresa Andreoli

NEW YORK–Cable TV network American Movie Classics has selected three finalists for its $10-15 million account, sources said.

Jerry & Ketchum and Margeotes/Fertitta + Partners, both in New York; and Mullen, based in Wenham, Mass., made it through the credentials cut last week.

The client will brief agencies this week and a final decision should be made by mid-May, sources said.

The account includes creative duties and consumer media buying for AMC and Romance Classics, a 24-hour channel that launched earlier this year.

Mullen’s experience in the field includes picking up ad duties for USA Networks’ Sci-Fi Channel earlier this year. The agency also handles national promotions targeted at young women for Lifetime cable network.

Margeotes’ entertainment clients include New York radio station Z100; NFL Sunday Ticket, the NFL’s satellite subscription service; multimedia corporation The McGraw-Hill Co. and House Beautiful magazine, both in New York.

Jerry & Ketchum’s entertainment clients include Marvel Entertainment, the New York Mets and Newsweek.

AMC, owned by Woodbury, N.Y.-based Rainbow Programming Holdings, narrowed its search to five agencies about a month ago.

Alvin Achenbaum of Achenbaum Bogda Associates here is conducting the search. Incumbent Waring & LaRosa resigned the account when parent company Young & Rubicam here absorbed W&L this year.

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