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BOSTON — The American Legacy Foundation has hired consulting company Pile and Co. to run the upcoming review for at least the creative portion of its advertising account, according to Chris Cullen, the client’s evp marketing. The move had been expected (Adweek.com, Nov. 20).
The Washington, D.C.-based foundation must place creative duties in play every five years due to an arrangement with its board of directors. Havas’ Arnold, Boston, and Maxxcom’s Crispin Porter + Bogusky, Miami, have been invited to defend.
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