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BOSTON In the midst of defending their incumbencies on the American Legacy Foundation account, Arnold and Crispin Porter + Bogusky are preparing to launch a new round of TV and print ads supporting the national anti-smoking program.
The work carries the familiar “Truth” tagline and includes three spots that reprise the “Orange Curtain” device that the agencies introduced in ads last year. In each spot, the curtain is pulled back to reveal the “Truth” about smoking.
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